Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way. LinkedIn advertisement.

UGC 40

UGC Content Authentication Curation 40

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At

Trends 60

Trends Content UGC Marketing 60

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Examples of earned content distribution can include: Mentions, shares, and user-generated content (UGC). Sponsored content or paid UGC.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

JULY 24, 2019

Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112

Examples Campaign Facebook UGC 112