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Direct Marketing Observations

Twitter

UGC

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. There’s a reason why Twitter is killing Facebook in CTR rates. They will blur the lines so much-you won’t know where the value lies.

Astroturfing

Astroturfing UGC Tips Mobile

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

OCTOBER 12, 2010

In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# UGC (user generated content) can, in some cases will, bring the big brands to their knees.

Social Media

Social Media Crowdsourcing Retail UGC

Direct Marketing Observations

7 Tips for Staying on Top of the Social Wave

What Social Media Lesson Did Gap Learn?

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