How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
Twitter Stats show a number of stats, including the mentions, follows, and unfollows, along with stats for each individual Tweet. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. You can measure a particular channel, like Facebook or Twitter.
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