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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166
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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam. I enjoyed your comments.