Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent). This first one overlaps with SEO, but make sure everything is easy to share on the most relevant networks.

Strategy 186
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. These are really just “subcategories” and can be placed under paid, owned, or earned.

Wiki 178
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The Half Assed Guide to Brand Awareness

Josh S Peters

Social bookmarking sites like Delicious , Digg , StumbleUpon , etc are also great places to submit your content to. I’d also recommend installing Disqus for comments as it can help give you additional insight into your customers. Also, use plugins or widgets like Add to Any or Share This to encourage others to share your content.

Brands 148