Ari Herzog

FEBRUARY 23, 2011

With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Mitch Joel , among other bloggers , disagrees.

Survey 137

Survey Blogger WordPress Authentication 137

Ari Herzog

DECEMBER 22, 2011

A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. .

Facebook 114

Facebook Loyalty Survey Social Networking 114

Ari Herzog

SEPTEMBER 16, 2012

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. The takeaway is clear. You need to be where your customers are.

Small Business 195

Small Business Social Media Foursquare Survey 195