Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. A few highlights from the Canadian survey: “A person like me” and regular employees both saw the biggest increase in trust in Canadian Barometer history. Implications for Social Media. Social media is not the end goal.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Social media and trust.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. They then layer that on top of social media which, while gaining in credibility, is still not credible as a source on its own.

Social Media 303

Social Media Survey Sites Examples 303