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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Despite the Government 2.0 Miscellaneous Personal Prof. It shouldn’t be.

Gov 2.0 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Intranet 2.0. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Social media. More than 40% are testing, piloting or evaluating blog and wiki applications at the time of the survey.

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Election 2.0 – List of social media election sites to watch.

Laurel Papworth

List of Social Media Election sites for Australian 2010 election. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. This election is going to be hotly contested – by social media sites – for relevancy.

Gov 2.0 86
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Disclosure: I helped plant the social media seeds for rushIMPRINT.) Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. Growth can be a good thing.

Facebook 279