Small Business Mavericks
JUNE 17, 2011
There is a concept in social media circles known as your signal-to-noise ratio. In social media terms, your signal-to-noise ratio is the amount of actual value that you provide relative to the nonsense you churn. Reduce the noise and you improve your social media signal. What is meant by that exactly?
Small Business Mavericks
NOVEMBER 29, 2013
Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. That’s why you’ll see things like social media, news, and weather being dominated by those devices. Use it wisely.
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Small Business Mavericks
JANUARY 30, 2014
As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. Social Media Pinterest' They’re calling it Interests. It’s a simple concept, really. The idea is to provide broad categories for users to place their pins. Celebrities.
Small Business Mavericks
MAY 20, 2012
To prevent this, many business owners become involved in local social activities. Sponsoring sporting events, schools or charities made good sense – you were out there shaking hands and making friends with the world. Online, social media marketing has a similar approach.
Small Business Mavericks
MARCH 3, 2012
Come March 30, the Facebook Timeline rollout will be complete with all business pages also sporting the new look. This will make Facebook an important part of any social media branding campaign , especially if you can collect a lot of followers. There are positives and negatives to come out of this change.
Small Business Mavericks
MARCH 5, 2012
Marketing is always a thorny issue – how do you measure the success of sponsoring a local sporting team? For that matter, how do you measure the success of an online social media campaign? Business manager from both sides are only interested in one thing – growth in both sales and profitability.
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