Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Follow List.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Will people be prepared to pay enterprise-type fees for enterprise social media software? Three biggest myths of social media.

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