Jeff Esposito

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Without a change in expectations, social CRM is destined to fail

Jeff Esposito

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. While I felt her pain, I went on a rant of my own about social CRM and the expectations that we have.

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Cops harass 5-year old for late library books, news bloopers and IKEA sleepover – oh my

Jeff Esposito

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. But My Business Doesn’t Need A Social CRM – In this post, Joey Straw makes a great case for the reasons for companies to utilize a social CRM system.

Library 30
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Have we built a monster?

Jeff Esposito

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR.