Buzz Marketing for Technology

JULY 23, 2009

What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

NOVEMBER 1, 2011

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That every year, you would double the size of your social graph, depending on what you were sharing.

Klout 122

Klout Social Capital Influencer Social Graph 122