Visually SM

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6 Web Analytics Tools to Help Strengthen Your Content Strategy

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It helps you to really understand how your visitors are interacting with your site by looking at traffic, referrals, campaigns, and more. Another neat feature is the ability to automatically track downloads on your site, giving you an understanding of your most popular content. KISSmetrics. Optimizely.

Analytics 130
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One Social Media Metric to Rule Them All

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It can help establish you as a thought leader, and it can help drive traffic to your site if you provide links. If one of your main goals for social media is to drive traffic to your site, this is one of the most important metrics you can track. Engagement Rate. Conclusion.

Metrics 145
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One Social Media Metric to Rule Them All

Visually SM

It can help establish you as a thought leader, and it can help drive traffic to your site if you provide links. If one of your main goals for social media is to drive traffic to your site, this is one of the most important metrics you can track. Engagement Rate. Conclusion.

Metrics 100
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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

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When Twitter debuted in 2006, commentators wondered how anything meaningful could possibly be said in only 140 characters. The instantaneous nature of Twitter allows brands and users to create and distribute micro-content in record time, allowing them to react to events in real-time. You can follow her on Twitter @anmccartney.

Sports 130