Who are You Blogging for? Your peers or Your Customers?
Direct Marketing Observations
SEPTEMBER 9, 2010
We need to (I need to) step back and understand who we are writing not only our blogs for, but also our white papers, our web copy and our sales literature. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Tags: blogging seo marc meyer.
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