Direct Marketing Observations

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Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

We need to (I need to) step back and understand who we are writing not only our blogs for, but also our white papers, our web copy and our sales literature. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Tags: blogging seo marc meyer.

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Some Social Tools You Should Know About

Direct Marketing Observations

Slideshare is a home for sharing presentations and white papers online. Tweriod helps users figure out the best times to tweet based on the activity of their followers’ streams. Note that it may take some time for Tweriod to gather enough data for analysis.). PollDaddy enables users to add quick and easy polls to blog posts.

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The dark side of good work in social media

Direct Marketing Observations

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.