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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

After all, Facebook was a tool that college students were using before it was open to the public, and some still use it as a purely personal and not a professional tool. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites.

Handbook 279
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

There is a large reference of these tags on their developer wiki. It can be a pain to have to re-create a new Page and re-establish months of work building your Page if you get it wrong early on. Be sure to leverage this tool, customize it, and make it work to get your brand in front of as many people and their friends as possible.

Facebook 279