Direct Marketing Observations

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The Reality of Social Currency

Direct Marketing Observations

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content.

Loyalty 226
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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. I think so, there is definite relevance to our existing relationships when doing business.

Curation 168
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The Conundrum of Content

Direct Marketing Observations

So that means you’re just going to pull in everyone’s RSS feeds? This of course would mean that you understand what works and what doesn’t. Can’t we just automate the process? Or does that mean you’re just going to scrape good content from others? Either choice is not a good one.

Content 207