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Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

eLearning ROI and Metrics. Also, since Yahoo acquired del.icio.us, my guess is that MyWeb is the way Yahoo will be going since it is already integrated with other aspects of their social bookmarking. Also, I dont expect Yahoo to go away soon, where Im a bit concerned about some of the other social bookmarking, tagging tools.

Web 2.0 122
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How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

Social bookmarking. And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Sports Expert, ask “Who are you cheering for in the upcoming finals?”. Both are key to growing a loyal following and a successful online presence. Blog content. Vlogs (video blogs). Video tutorials. Case studies.

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How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

Social bookmarking. And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Sports Expert, ask “Who are you cheering for in the upcoming finals?”. Both are key to growing a loyal following and a successful online presence. Blog content. Vlogs (video blogs). Video tutorials. Case studies.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Normally, the front page consists of high quality content, though even the upcoming queue has good stuff that doesn’t always get promoted. In the social media sphere, these are the guys who spam sites like Digg and other niche social bookmarking sites with totally off-topic spam.

Marketing 240