What Social Media Lesson Did Gap Learn?
Direct Marketing Observations
OCTOBER 12, 2010
Clothing retailer Gap decided to change logos. UGC (user generated content) can, in some cases will, bring the big brands to their knees. These are the times that we live in. So what was Gap to do? The idea of a new shiny brand identity had completely backfired.
209 
Let's personalize your content