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Social media personalization: The opportunity and risks to consider

Sprout Social

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. With our Salesforce Marketing Cloud integration , customer data is enriched with social data so you can deliver a world class, omnichannel customer experience.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.