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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

They uploaded a video in just a day or so, talking about the facts around guitar transport (helping, not selling), but then slipped in a terrific plug for their repair center services. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect.

FAQ 137
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I would add though that the wide-open, no-rules appeal of social media is precisely what discourages some. And just like the advent of mass transportation ushered in an era of etiquette, we are starting to see some rules of the road for those trying to fit in. We are having this discussion internally with some folks on the fence.