Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Using word clouds in communications analysis

Sherrilynne Starkie

For example, it takes a human to make the judgement about the overall sentiment of the data. Also the word ‘new’ is dominant, indicating my focus on reporting new Facebook developments. ‘Hungover’ is a red herring. Related posts: Using social media for research: Social Capital 2012.

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