Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 28, 2010

That takes him from just being another taxi driver to a useful resource for customers and business owners. That takes him from just being another taxi driver to a useful resource for customers and business owners.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. ericamcclenny Expion [link] EricaMcClenny This article just made me laugh.

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Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167