SocMed Sean

NOVEMBER 7, 2011

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that. Intriguing!

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 149

Jive Lithium Social CRM Yammer 149

Convince & Convert

JUNE 10, 2012

But by blending together social media listening and engagement software with customer relationship management (CRM) platforms, the promise and premise of social CRM is finally becoming a reality, 2-3 years after we started to trumpet it (more optimistically than realistically at first).

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167