Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Kikolani

JANUARY 13, 2012

Site Explorer Alternatives: Hits and Misses – Yahoo! Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. Social Media / Social Networking.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Viper Chill

NOVEMBER 29, 2011

Quantcast Visitor Demographics. I ran the social news site Reddit through the tool as an example and I’m told that around 55% of visitors are male (though I expect this to be a little lower than reality) and 24% of the audience are over 50 years old. While those who are mostly unkind take a 20% share. Most Saved Delicious Links.

Analysis 82

Analysis Quantcast Data StumbleUpon 82