Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. I love Twitter. Content is king, agreed.

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? What they have been able to secure more than Facebook (as folks demand more privacy settings) is permission. link] [link] Gregg Morris #LocationBased social networks w/value. You can see that in their decisions, collaborations and design.

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Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

SEPTEMBER 21, 2010

Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous. At SXSW, each attendee had their unique QR code printed on their name badge. Largely, it didn’t happen.

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Social Media Strategy Conference Eventful 128