Remove Postrank Remove Sentiment Remove Social Media Remove System
article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

article thumbnail

How Bloggers Can Make Money from Brands

ProBlogger

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. how to talk, write and deal with your social media world. But it’s not enough in most cases.

Blogger 42