Inside the bubble: How player-generated content fuels awareness for the NBA
Sprout Social
OCTOBER 5, 2020
When it comes to fueling awareness and keeping fans engaged, sometimes the best content strategy a brand can take is to let others create the content for you. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. Giving fans what they want now. Getting all eyes on the bubble.
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