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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. Social media optimization is a big part of our business for several reasons.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).