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Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Monitor emerging industry and research developments to determine potential policy issues that may arise. I am seeking a full-time position in public policy. Got a tip or idea?

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20 Types of Digital Marketing that Works

Social Media Marketing

It also helps to increase followers on social media and enhances more visibility of many product pages. Social Media Marketing Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. Use social media sites where your target audience is at.

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MUST WATCH: The state of the internet and group-forming

SocialFish

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. Clearly directly relevant to associations.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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