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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

This type of event can be used to launch a new product, answer frequently-asked questions, or reveal different use cases. But there are also many conferences that take place entirely online, with networking and meetings integrated, too. Features include flexible registration, social media integration, and real-time analytics.

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