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Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. You may not be able to prepare for specific crises, but you can build a process that mobilizes the right people when one strikes.

Strategy 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right.