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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

Brands

Brands Message Boards Travel Forums

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Convince and Convert Blog: Social Media Strategy and Social Media.

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