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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This post explains the process of how to think like your customer. Why Most Social Media Departments Fail : This is my own post and most popular post on Techipedia this year, highlighting some case studies encountered by myself and colleagues on why social media sometimes just doesn’t work for companies. Social Networks.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Why not work with small businesses and those affected most by this policy change to find something that would work better for them that does not complicate the process or require a substantial financial investment? As for the “complete process,&# after you, a page, become a fan of another page, that’s it.

Facebook 277