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measurepr-recap-september-2017

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Consultant

Consultant Banking Metrics Data

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Jen Zingsheim added: A3.

Strategy

Strategy Banking Metrics Travel

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

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