Remove measurepr-recap-august-2017
article thumbnail

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Set objectives.

Strategy 209
article thumbnail

#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. August #measurePR was FAB!

Content 188