Dave Fleet

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Mashable: 10 Fascinating YouTube Facts That May Surprise You. Interesting YouTube facts. Augmented reality and social collide.

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Social CRM is a hot topic right now. which weren’t originally designed for business uses.

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Is “Social Media” Hurting Social Media?

Dave Fleet

However, if it’s that easy, why are companies still engaging in marketing activities that essentially consist of one-shot, one-way fire-and-forget promotions that do nothing to shift the needle in the long term? Back to “online networking.&# What changes if we use that term?