Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. One team; two launches; double the publicity both on and off the sports pages.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. Follow List. Embed List. Google shelves Adwords.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

FEBRUARY 2, 2013

He had been cheating his fans and his sport since the beginning. Miles: What Marketers Can Learn From Lance Armstrong. But Lance’s confession was significantly different. He wasn’t admitting to hurting himself or his loved ones…his confession was about something much more unforgivable. Creative PR: eating a Ford. Related articles.

Exercises 308

Exercises Sports Wikipedia Reputation 308

Sherrilynne Starkie

DECEMBER 19, 2017

Twitter is sporting some cool new 'threads'. More evidence that blogging delivers real content marketing results. A whopping 85 per cent of bloggers report positive results from content marketing. It means people can temporarily unfollow a person, Page or group for 30 days. Dec 17, 2017. New Twitter threads are here.

Microsoft 210

Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150