Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. The barrier to communication is low – it’s easy to share a picture or post given so many ways to share, from mobile to desktop. Micromarketing: Relationship Marketing Through Advocacy (5). Let’s face it.

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Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing” for a minute and think about how people interact on a regular basis. The barrier to communication is low – it’s easy to share a picture or post given so many ways to share, from mobile to desktop. Let’s face it. Etiquette is a lost art.

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