Direct Marketing Observations

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The sea change in Twitter sentiment

Direct Marketing Observations

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. And Todd Defren lastly writes about moving the needle on Twitter. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The conversation and ensuing relationship.

Sentiment 189
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Most Twitter users don’t tweet-Is that a problem?

Direct Marketing Observations

Twitter COO Dick Costolo who was speaking at the Conversational Media Summit in New York City, offered up that Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. Most users , says Costolo, d on’t Tweet at all, but rather use Twitter as a consumption media. 65 million tweets a day.

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Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166
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There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

So chances are, you may not see the point in using Twitter and I don’t blame you. I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter. It still may be too soon.

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Leveraging Twitter: From Tools to Tweetchats

Direct Marketing Observations

Tags: Twitter social media marc meyer microblogging brighttalk.

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The propensity to Repeat in Social Media

Direct Marketing Observations

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How many times can we read the 10 ways to use Twitter for your business? Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation.