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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

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Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.) It’s simple, really.

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