Small Business Mavericks

article thumbnail

Calls To Action Are Good — Except On Facebook

Small Business Mavericks

These include: Marketers should focus on engagement. Likewise, avoid memes. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. It’s important to understand why fans click the Like button. Don’t use strong calls to action. Analyze your outbound links thoroughly.

Facebook 107
article thumbnail

Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

It’s very visual – Tumblr is the perfect visual marketing tool. Photos and memes are very popular on Tumblr and posts with great visuals end up getting shared more. Build a huge following and your Tumblr blog can reach a lot of people through some big time engagement. That’s not to say that Tumblr is for everyone.

Tumblr 107
article thumbnail

Proofread Or Pay The Consequences

Small Business Mavericks

Who wants to have their advertising turn into a meme that makes fun of the mistakes in language? One of the nicest things about digital marketing is the fact that I can go back to something that was written and fix my mistakes. But many do. The reason why it’s important in business is that mistakes erode your authority.

Cost 70