SocialFish

OCTOBER 12, 2010

The Lurker? In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion? The Engaged-But-Not-Yet-A-Member?

Lurker 162

Lurker Case Study Study Conference 162

SocialFish

JANUARY 4, 2011

This does NOT mean people are not reading – remember your 90% of users who are lurkers. Post videos, images, long essay-like posts, short list posts (ahem), link love posts, interviews, case studies, deconstruct a Twitter conversation, try a podcast or live blog an event. Pay attention to what resonates.

Lurker 182

Lurker Case Study WordPress Study 182

SocialFish

FEBRUARY 17, 2011

It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. New members are welcomed with open arms. Free advice and tech support is shared openly thorughout the groups.

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 3, 2011

I was unable to get statistics for “lurkers&# , but I am sure it is high. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. 700 questions are asked each week. 1500 comments are posted each week to help other users’ questions be answered.

Communities 221

Communities Collaboration Statistics Lurker 221