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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). Should it count as an equal measure of usage alongside posting pictures or creating status updates?

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Your ad/post is a mostly interruptive presence in a user’s feed, and users will scroll past it in a microsecond if it doesn’t grab their attention— especially on mobile.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. What does this mean for your content?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Make sure your landing page is: Mobile friendly: Use Google’s tool to preview your page on a mobile device. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy.

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17 Plugins to Improve Your WordPress Blog

Ari Herzog

WPTouch provides a mobile-friendly view of this blog for smartphones and other mobile devices. Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time.

WordPress 168
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. However, it has already surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. Source: Digital in 2020.

Marketing 145