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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

When you integrate your profiles, you help build the relationships you have already started on each social site. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do I have social media integration on my business blog? PostRank is becoming one of my favorite tools.

Questions 277
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Walking the Social Talk

Waxing UnLyrical

ITA that social is not for everyone; you shouldnt be there "just because." You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. She likens it to a cocktail party or going to a business networking event. ROI rears its head.

Class 211