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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 111
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Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. Some may prefer social media messaging; others prefer a formal video call.