Why Is Social Media Measurement So Hard?
Convince & Convert
MARCH 6, 2017
And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness.
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