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Audience engagement: What it is and tips to improve it

Sprout Social

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Female millennials, report that they’re very influenced by loyalty rewards and points, freebies and discounts and coupons. Source: globalwebindex.net ///.

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6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Create loyalty programs and discounts to retain customers. Gather feedback from subscribers via surveys. Encharge.io: Webinar promotion and follow up. One way course creators do this is by hosting webinars. Nurturing leads to a sale.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. SMS surveys collect customer feedback quickly and easily.

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How Traffic Temperature Can Affect Your Website Sales

Razor Social

A webinar participant, etc. Provide fidelity offers as part of your loyalty program to turn them into your brand promoters. They need a bit of convincing that your company is trustworthy and that they’ll get the most value for their money by doing business with you vs. your competitors.

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Why Is Social Media Measurement So Hard?

Convince & Convert

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Awareness or loyalty? No (although social IS getting harder).