Loyalty Metrics Web 2.0 Wireless 
Webbiquity SMM
JUNE 6, 2011
Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. How Technology, E-Commerce and Web 2.0 CMO at EuroSpaClub International.
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
Customers might purchase based on customer reviews or the opinions of influential bloggers or loyalty based on membership in one of Seth Godin’s Tribes (great book!), What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? This isn’t a post about people skills.
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