Convince & Convert

JUNE 25, 2014

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Here are a few metrics to follow when executing an SMS campaign: Subscriber Growth: Monitor your growth rate each and week and identify which activities make the list grow. The great thing is that they are all fairly easy to manage.

SMS 166

SMS Campaign Mobile Marketing 166

Webbiquity SMM

JUNE 6, 2011

Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Customers might purchase based on customer reviews or the opinions of influential bloggers or loyalty based on membership in one of Seth Godin’s Tribes (great book!), What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? This isn’t a post about people skills.

SEO 178

SEO Social Media Marketing Digg 178