Jeff Esposito

SEPTEMBER 8, 2011

The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

JANUARY 5, 2011

On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss. If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Image - Boston Herald.

Social Media 32

Social Media Lithium Sports Film 32

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success.

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Lithium Social Media Film Metrics 32

Webbiquity SMM

SEPTEMBER 12, 2011

Tim McCord emphasizes the need to create a team when crafting a social media policy and selecting monitoring tools. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257